Description
Full color 9 1/2″ x 13 1/2″ ad for Viceroy’s King-Size Filter Tip Cigarettes with Tennis Champion Pancho Gonzales. There is a picture of him with a tennis racket in his hand at the top of the page making the claim that “Viceroy has the smoothest taste of all!” and another picture of him and his wife, Henrietta, at the bottom of the page. The story that the ad tells is that the tobacco is Smooth from the growers, Extra Smooth due to its deep-curing and made Super Smooth by the “20,000 filters made from pure cellulose – soft, snow-white, natural”. The text asks you to join Pancho Gonzales “and all the other champion athletes who have changed to Viceroy“.
Source: April 22, 1957 Life magazine.
